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Store Love: Beyond The Valley

November 26, 2010 1 comment

My debut post for Store Love, and I couldn’t be happier with my choice. When I stepped into Beyond The Valley my heart skipped a beat; a mixture of known and up and coming designers meant rail after rail of pure fashion and design innovation. There was such a diverse range of clothing, that I was in there for at least an hour. The creative Directors are Kate Bonhôte and Kristjana S Williams who are graduates of Central Saint Martins. Beyond The Valley like to collaborate with exciting new designers, as well as brands that we know and love. Just off Carnaby St on Newburgh St, I could have kicked myself for not discovering it sooner. Where have I been?

Here are some of my favourites including pieces I picked up for myself:

1. Wedged brogue by Brazilian brand Melissa. £85 Soooo comfy!

2. High waisted quilted leather skirt, Henry Holland for Roxy Heart £140. This skirt is to die for!

3. Sleeveless dress, Beyond The Valley. £125.

4. Digital print top, Beyond The Valley. £200

5. Pumpkin skirt, Beyond The Valley. £125

6. Leopard printed jumper, Beyond The Valley. £65

7. Mesh panel leggings, Fanny and Jessy. £120

8. Suede knee high boots, Finsk. £670

Check out the great website by clicking here, and if you do take a visit, be sure to pick up a pair of pony skin wedge shoes by Finsk for me 😉

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Lucy In Disguise Official Store Opening

September 17, 2010 Leave a comment


Thursday, 16 Sept 2010 saw the opening and launch party of Lucy In Disguise; the new store of gorgeous vintage finds and favourites from Lily Allen and half sister Sarah Owen.

They placed it in the heart of Covent Garden, and with London Fashion week arriving the launch couldn’t come at a better time. There was a great celeb turnout; we spotted Jaime Winstone, Professor Green, Daisy Lowe, Giggs, Nick Grimshaw, Miquita Oliver, Sharleen Spiteri, Rachel Stevens, Frankie Sandford, Meg Matthews, Gizzi Erskine, La Roux, Little Boots, Julian MacDonald and Lily Allens father, Keith Allen of course; he was looking very proud 🙂

The store is absolutely gorgeous; quirky, pretty and over two floors. We loved the sparkling chandelier and the beautifully dressed mannequins. Extreme attention to detail was apparent,with cute little glass cups, flowers, hats and gloves and dressing tables used as decoration. 

We ventured downstairs and found a cool and relaxed, yet excited atmosphere, with Lily Allens ex-boyfriend Seb Chew on the decks spinning us some funky tunes! Attendees were dancing, sipping on fruity cocktails or getting their tresses glammed up courtesy of Bumble and Bumble. And in fear of being too girly girly and boring the men with frock after frock, Lucy In Disguise had a wii game section! So you can leave your boyfriend in the waiting room playing playstation whilst you shop! Perfect!

Lily arrived in a long black dress with a white peter pan collar and a gorgeous quilted overcoat; she was loud, bubbly and excited and had a wii experience with Sarah before taking some pictures. She was very accommodating throughout the night; mingling very well and showing her guests and shoppers around the many rails of gorgeous vintage finds.

We enjoyed having a good snoop at pieces; with some starting from £50 but many being in the £1,000-1,500 range. Alongside collectibles like Pucci and Chanel, there are also treasures from lesser-known brands, including, Leonard, Zoe Coste and Bill Gibb. But the best thing is you can even hire some of the pieces; one dress was only $25 to hire! How amazing is that! Whatever your budget, you can afford to wear a gorgeous vintage frock! Giving it back may be where the problem starts though…

The store launch was quirky and fun; everything that describes Lily to a tee and we can honestly say the sisters did a great job.

Ps; Did we forget to mention how much they both look alike? Stunning!
Pps; Trust Lily to stock the goodie bags with Grey Goose! Lucy In Disguise also has an all-day vodka bar in store! Yes! We tell you no lies…

Lily Allen Launches ‘Lucy In Disguise’

September 13, 2010 2 comments
Lily Allen

Image via Wikipedia

Lily Allen along with her half sister Sarah Owen have now turned to fashion opening and launching their own vintage store.

Taken from their website:

“Lucy in Disguise is the brainchild of sisters Lily Allen and Sarah Owen. Their shared passion for fashion and love of sourcing and hoarding Vintage finds led to a desire to share this with the world. The aim of LID is to make Vintage style attainable. The highest quality labels, designers and looks are brought to the customer in the street at prices that make looking a million dollars for that special night out an affordable luxury.”

See more here on her website: http://lucyindisguiselondon.com

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